Porcel's online store website solution was developed and implemented on the X4PRO content management platform, allowing an autonomous management of all online content. The online store is segmented by the different typologies of products differentiating also the ranges and product lines by 3 different sections. Thus, the visitor sees his research facilitated by his goals and expectations of purchase. The visitor knows and visualizes the product catalog, monitors the various promotions that are being divulged, creates his own wishlist and shares in social networks. The online store Porcel presents an easy and intuitive buying process.